In Jag Lever, Writing

Live in Feria: Q &A With Helen Castillo


Live in Feria: Q &A With Helen Castillo
The last artist I interviewed for the LOreal Feria project is Helen Castillo, a lovely fashion designer. I agree with Helen when she talks about how impressed she was with the Feria dye. It was the first box dye I’ve ever used on my own hair and I was very happy with the results, just like Helen! 
Read on to see what else I asked her.
Q: How would you describe yourself in 3 words?
A: Strange, eclectic, electric
Q: How would you define your personal sense of style?
A: Everything black matches, I like to combine a little western vibe into my wardrobe. I wear A LOT of boots. I don’t believe in laces, laces are made for sneakers and I’m too lazy for all that. Otherwise I own at least a dozen leather jackets, which could probably label me as an addict. It’s a problem, I have no restraint with buying leather jackets even when I have something similar already.
Q: Was it hard to adjust to violet hair? What do you like most about it?
A: I haven’t colored my hair in three years, so it’s definitely an unexpected relief that once it dried I was in love. Something about how bold but still subtle somehow, and it almost has a natural hue to it which I love. I didn’t think the box dye would be so even and strengthening, my hair feels really healthy and the color doesn’t fade quick like most reddish purple shades I’ve seen friends use before.
Q: What is an important upkeep tip for someone with violet hair?
A: Always wash with cool water! Any color treated hair should always be washed cool and only conditioned at the ends. Try not to use too much heat when styling too. I’ve used the L’Oreal EverPure Sulfate-Free shampoos and conditioners for years and I swear by those products.
Q: What color would you dye your hair next?
A: Honestly after looking at the Feria vibrant color options I wouldn’t mind trying Power Copper next. It would probably be an intense transition from the Violet but hey, you only live once!
Q: Feria is hair color for bold, creative people who want to express their individuality. How do you embody the Feria woman?
A: I think I definitely could be tokened the literal brand ambassador for Feria Violet Vixen. I mean let’s be real, between the tattoos, my no bars held personality, my creative background, I don’t restrict myself. If that means a college student studying biochemistry or a mother of three wants to feel sexy and let her hair color speak for her, I say don’t hold back. This color has definitely made me feel confident, and that’s something I’ve always been very humble about.
Q:How do you describe the intersection of fashion and hair color? How do they work together to bring a look together?
A: Hairstyling is one of the key elements of fashion design. I typically select my models based on their bone structure and hair color so it compliments a garment or collection. In fashion there’s an image to convey, and the model’s hair, makeup and styling all play a major part in presenting the concept of the designs to the audience.
Q: I know that you created a custom collection inspired by Feria shades. How was that experience?
A: It was definitely a really intense experience to design a collection for Feria inspired by colors. I’ve never taken imagery that’s so minimal and created garments that spoke for personality of colors. When I think Feria I think bold, I think vibrant, I think wild and sexy. No rules and no boundaries. It’s about feeling strong and confident and to manifest those adjectives into garments was something as an artist you just feel and respond to when you’re cutting and sewing the garments.
Q:Whats next in the life of Helen Castillo?
A: An upcoming collaboration with Macy’s that will be released this fall, I’m currently finishing the collection as we speak! It’s more on the ready to wear approach, I want my fans and admirers of Project Runway to have access to my designs and see the diversity of my aesthetic. Otherwise planning a fashion week event, lots of traveling (which is long overdue) and some commissions for upcoming awards season.
R. xx



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Jag Lever

I love blogging, fashion, cooking, my cats and coffee.

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