About

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Jag Lever

Pronounced: yawg-layver

Swedish for: I live

Hello! My name is Rachel-Marie Iwanyszyn. I am currently living in New York City. I studied photography with a commercial concentration at Columbia College Chicago where I earned my bachelors degree. I have previously lived in Chicago and I am originally from Detroit. I created Jag Lever in 2009. I chose the name “Jag Lever” because it means “I Live” in Swedish, which I found very fitting for my blog because my blog began as a lifestyle and fashion blog, it was originally not strictly for fashion. I am not Swedish, I just love Swedish culture including fashion, art and music. Some of my favorite fashion brands are Swedish.

Jag Lever today is about 90% fashion related content. Occasionally I will share music, mixtapes, and photographs of things happening in my life. I feel it is important to share these things also because they impact the way that I dress and my taste in fashion.

My style varies based on my mood. I love modern and vintage. However I like to channel a 70′s hippie/boho vibe more frequently than not. Even though I love living in big cities, I crave nature. I was born in Michigan and spent a lot of time up north on beaches and in trees.

One strength that I have been told I have by others is my ability to work various positions in fashion. Behind the camera, in front of the camera, and styling shoots. I have also been referred to as a fashion chameleon because I love to experiment with many different trends.

I am a full time blogger. I started to blog full time in December of 2012 right after graduating from college. It is really challenging to be freelance but I make it happen for myself! It’s fun and every day is interesting.

13 thoughts on “About

  1. Julis

    Actually, it is pronounced “Yaag leiver” :)
    Unless you speak really fast and casual, then it would be “Yah” ;)

    Reply
  2. osh

    In which kind of camera do you use to take your photos? I wanna buy a camera, and I want the quality of my pictures will be the quality of your blog! Please answer me :)
    love,
    osh

    Reply
  3. lizzy

    hello rachel,

    just wondering if you and gareth are still together? your posts about him moving and getting his visa helped me and my S.O. back in the day. I just wanted to know if things worked out for you two or not.

    Reply
  4. PJ

    I agree full-time blogging is challenging–harder than it looks. If you’re successful and growing, keeping your server up and keeping offsite backups is a constant battle. And there’s the threat Google (or other big source) will turn off the faucet–that’s ultimately how my blog died. Live and learn ;-) PS: no apostrophe in 70s.

    Reply