Jag Lever

Pronounced: yawg-layver

Swedish for: I live

Hello! My name is Rachel-Marie Iwanyszyn. I am currently living in New York City. I studied photography with a commercial concentration at Columbia College Chicago where I earned my bachelors degree. I have previously lived in Chicago and I am originally from Detroit. I created Jag Lever in 2009. I chose the name “Jag Lever” because it means “I Live” in Swedish, which I found very fitting for my blog because my blog began as a lifestyle and fashion blog, it was originally not strictly for fashion. I am not Swedish, I just love Swedish culture including fashion, art and music. Some of my favorite fashion brands are Swedish.

Jag Lever today is about 90% fashion related content. Occasionally I will share music, mixtapes, and photographs of things happening in my life. I feel it is important to share these things also because they impact the way that I dress and my taste in fashion.

My style varies based on my mood. I love modern and vintage. However I like to channel a 70′s hippie/boho vibe more frequently than not. Even though I love living in big cities, I crave nature. I was born in Michigan and spent a lot of time up north on beaches and in trees.

One strength that I have been told I have by others is my ability to work various positions in fashion. Behind the camera, in front of the camera, and styling shoots. I have also been referred to as a fashion chameleon because I love to experiment with many different trends.

I am a full time blogger. I started to blog full time in December of 2012 right after graduating from college. It is really challenging to be freelance but I make it happen for myself! It’s fun and every day is interesting.

27 thoughts on “About

  1. Julis

    Actually, it is pronounced “Yaag leiver” :)
    Unless you speak really fast and casual, then it would be “Yah” ;)

  2. osh

    In which kind of camera do you use to take your photos? I wanna buy a camera, and I want the quality of my pictures will be the quality of your blog! Please answer me :)

  3. lizzy

    hello rachel,

    just wondering if you and gareth are still together? your posts about him moving and getting his visa helped me and my S.O. back in the day. I just wanted to know if things worked out for you two or not.

  4. PJ

    I agree full-time blogging is challenging–harder than it looks. If you’re successful and growing, keeping your server up and keeping offsite backups is a constant battle. And there’s the threat Google (or other big source) will turn off the faucet–that’s ultimately how my blog died. Live and learn ;-) PS: no apostrophe in 70s.

  5. Charlotte

    Aww this is cute!! And i love how even after all your explanation, people are still askiing whether your from Sweden xD have fun ;)

  6. Vivi

    First time reading your About Me page despite being an IG follower – and a fan – for like two months now. You seem like a pretty interesting person and it’s funny how you love everything Swedish while I love everything Korean. I dream of being at least a part-time fashion blogger but can’t afford it. Anyway, love your style – your wondrous hair – and I love how we’re both hats enthusiasts – which I’ve been obsessed with all my life. Cheers! ^^

  7. Regina

    Hi Rachel,
    Discovering your blog a while ago and since then I loved everything. Your pictures and your style are simply charming. Oh and am passionate about hats as you… xx

  8. Taylor

    Hello Rachel!
    I have been following you on Instagram for a while and I’m really inspired by everything you post. I really love fashion and I’ve always wanted to know how fashion bloggers make blogging full time. Do you have another job? How are you able to travel and stuff? I’ve always wanted to travel and what-not but maybe you could do a blog on how to get started as a blogger. :)
    Thank you!

  9. Annie Pennington

    Hi, I think it’s super cool how you are from Michigan (like myself)! I love that I can tell some of your posts are inspired by your home state. It really neat seeing someone from MI become successful in fashion blogging! Love your stuff too.

  10. Amanda

    Hi There!
    I have been following you for awhile on IG, and just came to your blog. Lovely to see you were a graduate of Columbia College! I graduated with a BA in Photography in 2009. Seems we just missed eachother ;) Do you ever miss Chicago? I love it there, but am currently living on Long Island where I am from!

  11. Brent Taalur Ramsey

    Hi Rachel-Marie, I hope all is well! I would love to feature you in an article for upcoming issue of a magazine. I’ve been trying to contact, but I’m not sure which is the best platform to do so.

    I look forward to hearing from you soon and talking more about this opportunity.

    Many thanks,

    Brent Taalur

  12. rayane

    Hi Rachel,

    I remember some years ago that you had posted a photo of you and Gareth getting married. Whatever happened? You were very much in love. I don’t usually pry into bloggers’ personal lives, but I’ve been following you for a really long time and was just curious!


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