Jag Lever

Pronounced: yawg-layver

Swedish for: I live

Hello! My name is Rachel-Marie Iwanyszyn. I am currently living in New York City. I studied photography with a commercial concentration at Columbia College Chicago where I earned my bachelors degree. I have previously lived in Chicago and I am originally from Detroit. I created Jag Lever in 2009. I chose the name “Jag Lever” because it means “I Live” in Swedish, which I found very fitting for my blog because my blog began as a lifestyle and fashion blog, it was originally not strictly for fashion. I am not Swedish, I just love Swedish culture including fashion, art and music. Some of my favorite fashion brands are Swedish.

Jag Lever today is about 90% fashion related content. Occasionally I will share music, mixtapes, and photographs of things happening in my life. I feel it is important to share these things also because they impact the way that I dress and my taste in fashion.

My style varies based on my mood. I love modern and vintage. However I like to channel a 70′s hippie/boho vibe more frequently than not. Even though I love living in big cities, I crave nature. I was born in Michigan and spent a lot of time up north on beaches and in trees.

One strength that I have been told I have by others is my ability to work various positions in fashion. Behind the camera, in front of the camera, and styling shoots. I have also been referred to as a fashion chameleon because I love to experiment with many different trends.

I am a full time blogger. I started to blog full time in December of 2012 right after graduating from college. It is really challenging to be freelance but I make it happen for myself! It’s fun and every day is interesting.

17 thoughts on “About

  1. Julis

    Actually, it is pronounced “Yaag leiver” :)
    Unless you speak really fast and casual, then it would be “Yah” ;)

  2. osh

    In which kind of camera do you use to take your photos? I wanna buy a camera, and I want the quality of my pictures will be the quality of your blog! Please answer me :)

  3. lizzy

    hello rachel,

    just wondering if you and gareth are still together? your posts about him moving and getting his visa helped me and my S.O. back in the day. I just wanted to know if things worked out for you two or not.

  4. PJ

    I agree full-time blogging is challenging–harder than it looks. If you’re successful and growing, keeping your server up and keeping offsite backups is a constant battle. And there’s the threat Google (or other big source) will turn off the faucet–that’s ultimately how my blog died. Live and learn ;-) PS: no apostrophe in 70s.

  5. Charlotte

    Aww this is cute!! And i love how even after all your explanation, people are still askiing whether your from Sweden xD have fun ;)

  6. Vivi

    First time reading your About Me page despite being an IG follower – and a fan – for like two months now. You seem like a pretty interesting person and it’s funny how you love everything Swedish while I love everything Korean. I dream of being at least a part-time fashion blogger but can’t afford it. Anyway, love your style – your wondrous hair – and I love how we’re both hats enthusiasts – which I’ve been obsessed with all my life. Cheers! ^^